Welcome to the Hive, Riviera.
Shaun, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. Riviera is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every US hotel and motel mapped, the properties that look like Riviera's best-fit guests, and three campaigns we'd run in the next 30 days.
Three things came with the jar.
The honey
Raw, from a US apiary. Something you'll open instead of file.
This page
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for Riviera.
The call
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Lumion: zero pipeline to 50+ meetings in 31 days.
Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Lumion: a public registry of buyers, a first marketing hire with no pipeline yet, and a category that needs proof fast.
In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion
What could be sweeter than 9,000 to 12,000 more of your best customers?
You already have the dream ones: the hotel properties that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 9,000 to 12,000 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
- The accounts that grow, retain and referWe'll confirm the seed list with you on the call.
Every cell is a hotel property.
Every US hotel property sits in Census County Business Patterns under NAICS 721110, cross-referenced against Google Maps hotel listings for name, address, and room count. We build the list from that, enrich with GM and ownership contacts, and time sends to renovation and season-open calendars.
You're the first supplier that comes to mind.
We'll actively monitor all 55,895 US hotel properties and reach out when the right signal shows up, so Riviera is the first name a GM thinks of when guest communication comes up.
- New GM or ownership changeState liquor license transfers and local business filings. New GMs reset vendor stacks in year one.
- Recent one-star reviews citing phone or front deskGoogle and TripAdvisor reviews. Missed calls and slow check-in are public complaints.
- Front-desk job posting open 60+ daysIndeed and hotel job boards. Understaffed front desk means calls go unanswered.
- Multilingual guest mixTripAdvisor review language spread. High non-English review share signals language-gap pain.
- Renovation or reflag announcedLocal permits and franchise trade press. Renovations are budget events that include tech.
- Peak-season occupancy spikeSTR and local tourism board data. High occupancy strains a small front desk fastest.
TAM, lookalike, intent. Every angle, from day one.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Own the whole market
Mirror your best customers
Catch them in-market
What happens after you say yes.
- DAY 0Twenty minutes with Troy and Nick. We confirm the buyer, pick the three campaigns, and lock the offer.
- DAYS 1 TO 10Dedicated domains warm. Lists built from Census County Business Patterns, Google Maps hotel listings, and state lodging licenses. Copy written per campaign and approved by you.
- DAY 11All three campaigns sending. Replies land on your calendar with full prospect context.
- DAY 30First readout. Expand what's working, cut what isn't, add the intent triggers.
The honey was the easy part.
Shaun, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.